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The Super Bowl of Military Recruiting Commercials (Top Ten)

Stew smith

The Super Bowl of
Military Recruiting Commercials

*Though in magazine form, this 1987 All Hands Magazine also gets a mention before we move into television media marketing.*

If the U.S. Military advertised during the Super Bowl, these would be in the running for the caliber of commercial that makes the cut. 

Given that this is the Super Bowl weekend, I thought about many of the engaging commercials that will be appearing this year and then my brain did a military history data dump of all the favorite military commercials through the years.

Check these out!  Pretty fun romp through history with some motivating commercials too. 

Honorable Mention:  Army Pilot Commercial:  High School to Flight School -(video) How cool is that?  Flying gun ships before the age of 20!  Teens in the 80s flocked to this one after high school. 

#10 - Coast Guard - There are many thankless jobs out there - the Coast Guard is not one of them. Cool video commercial showing saving people's lives in dangerous situations.  (Video link)

#9 - US Navy - Accelerate Your Life - Life on the deck of an aircraft carrier is accelerated for sure, but the LIfe, Liberty, and the Pursuit of ALL Those Who Threaten it - hits hard!  Go Navy! (Video link)

#8 - US Navy from Sea to Stars - SEALs, SWCC, EOD Divers, Submarines, Surface Ships, Pilots all getting it done in this cool commercial showing the Navy Team. (video link)

#7 - Air Force Special Warfare / Pilot Commercial - This one is fairly new but hardcore, like the groundfighting forces of the Air Force Special Warfare Community.  Having an A-10 doing its thing is a big plus in this combat scene. (video link)

#6 - Army Navy Game Video:  This is a classic historical ride through generations of young Americans deciding to serve their country and attend one of the service academies.  This was the 2017 Army Navy Game Opening Video.  Instant Classic! (Video link)

#5: Army Air Drop / Coffee Sip:  True Classic!  Be All That You Can Be!  "We do more by 9am than most people do all day".  Get it done Army!  This one made you think you could always work harder.  (video link)

#4: USMC Full Circle - After some comments from Marines, the Full Circle Commercial belongs here and we will let the Marine fighting a lava monster slide into history.  (video link)

 #3 - US Army Ranger Commercial from the 80s:  I remember this one when I was a teen and had a few guys from my high school who were older than me become Rangers.  Hardcore dudes! (video link)

#2 - USMC Knight Commercial:  Always thought the USMC had the coolest uniforms and the relating military service to being a knight was way too cool!
(video link)

WE HAVE A TIE FOR NUMBER ONE! My original posting neglected one that I now remember as another Navy classic. Thanks to Tom Short, my USNA and BUDS classmate for this late submission.

#1a - A Dude is Buying a Minivan Right Now (lol) - This one hurts deep if you have a minivan. But it is classic in your face Navy: (link to video)

#1b - Navy SEAL Footprints on the Beach:  Of course I am biased, but after I saw this one I wanted to go through BUDS all over again.  Just a timeless classic for SEAL recruiters. (video link)

I hope you enjoyed the military commercial top "ten" list. If you are thinking about serving check out these articles and fitness prep programs at - Do your research and check out these official military website links too. Recruiting Websites / List of Articles by Stew Smith

Who Is The Coach, Trainer, Author Stew Smith?

 I'm the former Navy SEAL that special ops candidates go to for books, ebooks and online coaching to prepare themselves to get to and through intense tactical assessment and selection programs and qualify for service in their chosen tactical profession.  See More at

What Programs Are Right For YOU?

It depends on your scores compared to other successful students.  See the Assessment Tool to Make it To and Through Selection and se where you stack up with all the elements of fitness - not just a PST score. 


It depends:  The Complete Guide to Navy SEAL Fitness is a classic and focuses on high rep calisthenics and running and swimming base.  You will build up your running over 12-18 weeks to 20 miles but very fast paced focus on both the 1.5 mile run for the PST and the 4 mile timed run for weekly run test at BUDS. If you are an athlete with a strong power / strength background in lifting and not running or swimming, Navy SEAL Fitness is ideal for you. IF you need some place to start Navy SEAL Fitness is ideal for you as well because a calisthenics base / running / swimming progression is a good place to build a foundation.  Though you will likely need to spend some time in the Navy SEAL Weight Training Book OR if Navy SEAL FItness is too challenging, go with Navy SEAL SWCC, EOD, Diver, PST Phase 1 Workout.  Phase 1 is a good starting point if Navy SEAL Fitness program is too tough.  Phase 1 is what I call a beginner guide, but it is still challenging.  It is geared toward those who are scoring minimally or failing their Navy PST test - 500yd swim, pushups, situps, pullups, 1.5 mile run.  It is easier than The Complete Guide to Navy SEAL Fitness and a good prep course before attempting it. 

Tactical Fitness Series - Tactical Fitness, Tactical Strength, and Tactical Mobility is an ALL encompassing program that focuses on lifting, calisthenics, run, ruck, swim, speed, agility, and flexibility / mobility. Many people focusing on USMC (OCS, RECON, MarSOC) Army Ranger / SF, Air Force Special Warfare, SWAT / Federal Law Enforcement, and Navy Special Warfare have done very well focusing on the Tactical Fitness Series and developing themselves into an all-round Tactical Athlete

The Tactical Fitness Over 40 Book / eBook Series
- Be an asset after 40, 50 and beyond.

Tactical Fitness (40+) Phase 1, Phase 2, Phase 3, Phase 4


More Options:   

Special Ops – Most of my programs tend to focus on getting TO and THROUGH a specific tactical training program. So you may see a mix of all the seasons in some of these books, but if you are training long term, you can take advantage of Seasonal Periodization and save yourself some of the over-use, long term pains that tend to follow many of the tactical preparations - especially on the spec ops level of training. 

Start training today with workouts that focus on the specifics of getting to and through tactical profession training from firefighter, police, swat, military to special ops. We have programs to help you get TO and THROUGH training.


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Especially These That Are Used For Local Spec Ops Candidates Last Year


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